Marketing GPS

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Marketing GPS

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Intermediate

Video/Text

Marketing

46 Lessons

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اعمل بنفسك خطة تسويقية عملية وفعالة لشركتك الصغيرة أو الناشئة؟
مع مهام معينة وقياسات واضحة
في كل مرحلة من مراحل رحلة العميل معك

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Marketing GPS

Introduction

1 Chapter

Intro and Overview

5 Lessons

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Welcome and The Course Structure

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Why Marketing for Small Businesses?

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Overview and Course Map

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Mindsets for Small Business Marketers

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Update: Download Course Resources

Explore

4 Chapters

Know Your Market

3 Lessons

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How to Know Your Market?

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Common Mistakes in Knowing Your Market

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Tools and Action in Knowing Your Market

Know Your Company

1 Lesson

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How to Know Your Company?

Know Your Competitors

2 Lessons

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How to Know Your Competitors?

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Practical Tools Examples for Knowing Your Competitors

Know Your Customers

2 Lessons

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How to Know Your Customers?

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Know Your Customers – Tools and Action

Before Customers Buy

4 Chapters

Target Customers

4 Lessons

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How to Target Customers

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Examples in Target Customers

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Common Mistakes in Target Customers

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Tools and Action in Target Customers

Current Solutions

1 Lesson

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Know Their Current Solutions and How

Key Message USP

3 Lessons

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The Message: What to Say to Them? And How

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Examples for The Key Message USP

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Common Mistakes in The Key Message + Action

Where to Find Your Customers?

2 Lessons

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How and Where to Reach Them?

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Examples in Where to Find Them? and Actions

During Customers Buy

4 Chapters

Customer Buying Process

4 Lessons

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What's the Customer Buying Process?

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Know the Buying Center Participants

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Does the Customer Know about your Product Existence?

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Examples and Action in Customer Buying Process

Lead Generation

4 Lessons

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Lead Generation: Why and How

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Examples and Mistakes in Lead Generation

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What to Measure in Lead Generation

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Tools and Action in Lead Generation

Sales Conversion

8 Lessons

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Craft Your Offer – Product – Sales Funnel

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Bonus: Secret Page Sent for Pre-Order Customers

هنا الرسالة الخاصة اللي كنت بعتها للمشتركين في الكورس في مرحلة الطلب المسبق وفيها اجابة بعض الأسئلة الهامة

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Pricing in The Best Way!

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Pricing Hints

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Conversion Tips

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What to Measure in Conversion

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Mistakes, Tools and Action in Conversion

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Tracking Tools In Practice and Insights During Conversion

Increase Demand

1 Lesson

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How to Increase Demand on Your Product

After Customers Buy

4 Chapters

Feedback and Usage

2 Lessons

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How to Get Feedback and Increase Product Usage

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What to Measure in Feedback – Usage and Action

Customer Life Time Value

2 Lessons

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How to Increase Customer Life Time Value with Examples

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What to Measure in Customer Life Time Value and Action

Referrals

1 Lesson

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How to Encourage Referrals?

Re-Evaluate - Re-Adjust

1 Lesson

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Implement – Re-Evaluate – Re-Adjust

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About the teacher

Taher Abdel-Hameed

Marketing Consultant, having more than 10 years experience. Worked in several industries at SMEs and multinational companies.
Professional Certified Marketer in Marketing Management, from The American Marketing Association in USA (AMA PCM®).